The marketing and checkout surfaces for a 10,000-member founder community — a landing page, events, a content library, and a pricing page built to be A/B tested.
Born of Ambition (BOA) A paid networking community for Australian entrepreneurs — 10,000+ members, local chapters in Sydney, Melbourne and Brisbane, 200+ events a year, and a library of advisories from founders behind nine-figure businesses.
BOA had a mobile app, but there was too much friction, so they wanted a web app that connects to the Circle community.
I built the front end of everything you see on this page, and wired what sits behind it: the webhook that provisions a new member into the Circle community, Meta Pixel for ad tracking, and the HubSpot database.
The site is live at bornofambition.com, serving a community of 10,000+ members, and the front door it was missing now exists: a visitor can arrive, pick a plan, pay, and be provisioned into the community without installing an app or making an account first.
The live site, running here. Scroll and click it like any other page.